Our story

Chloë née à Genève first started with the story of a couple who decided, in 2009 to leave everything behind to go to Asia with their daughter, Chloë. A journey that will open up new horizons.

It is with their heads full of ideas, knowledge and inspiration that they return to their hometown, Geneva. This beautiful journey gave them the desire to create asian-inspired jewelry mixed with the European chic.

Willing to do anything to achieve their dream, they started this adventure selling their creations on markets. Things started to change during the Fusterie Christmas market where all the mothers, daughters, cousins went crazy on their fresh and innovative creations. The success was undeniable, Chloë’s bracelets attracted attention and people wanted more.

In March 2010, they decide to open a boutique/workshop located in 6 Rond-Point de Plainpalais, in Geneva. The shop is known for its pink facade and its sweet window always very attractive. A warm and family atmosphere where everyone feels at home.

After five years, imagining, dreaming, creating lovely handmade jewellery, the desire to grow feels stronger. Thus, in November 2014, a second boutique opens up located, 16 rue Rousseau letting Fred and Sabrina’s sweetest ideas blossom even more ! Necklaces, rings, bracelets, various designers and their lovely capsule collections, everyone will find a little something.

Do not hesitate to drop by in one of our boutique to customize your jewellery (pendant’s choice, stones or the size) or simply to meet us ! We will gladly welcome you !

Chloë's family

" Every day is a gift "